Sunday, February 25, 2007

Appearance Sells

Some of the most popular classical artists of the day are quite young and blossoming. Names such as Hilary Hahn, Joshua Bell, and Nicolai Znaider have become the representatives of prominent young violinists who have literally taken center stage with their talent. Yundi Li is also a famous young pianist who now frequents the most well-known concert stages around the world. Although all of these musicians are known to have prodigious talent, there is one other link that seems to connect them all. All of these young musicians are young, almost all in their twenties, and very beautiful and good-looking.

If you frequent the CD shelves of a Barnes and Noble, one of the most overt characteristics of these CD covers are that the artists' face is prominently plastered on the front. Hilary Hahn's face takes up her entire CD, staring through the cover with a model-winning coy smile.Yundi Li's cover hardly has a piano in it, but rather Yundi Li dressed in a handsome suit leaning against a wall, smiling benignly up at the customer. It appears that the instrument has taken a step-down as the faces of these attractive musicians have become the forefront of selling classical literature. Although dedication to the music is certainly the very basis of musical appreciation, perhaps the overall trend of personal beauty to attract the acceptance of the public has finally caught up in the sales market of the classical music world.

No comments: